Technology alone can’t solve all of travel’s sustainability challenges

While there is a lot of attention right now on AI and the role it will play in shaping the future of travel, technology has long been a key driver of growth for the travel and tourism industry. Can it now make our sector more sustainable? 

At Booking.com, we believe one of our biggest opportunities for impact is supporting accommodation providers on their own sustainability journeys. However, the pathways many of our accommodation partners have to take are far from straightforward. Our partners tell us that while they want to integrate more sustainability practices into their operations, they face a number of barriers – especially when it comes to achieving third-party certification; a vital step in substantiating sustainability claims.

There’s consistency in these barriers. Accommodation partners tell us they lack knowledge on which certifications are available in their regions or which practices they should implement next. They also point to high certification costs and the challenge of communicating their efforts to travelers. Technology plays a pivotal role in overcoming these barriers.

Read or listen to the full article

HYB 2025 Sustainability Tech Edition

The upcoming edition of the Hotel Yearbook, titled “Sustainable Technology for Hospitality,” offers
essential insights
into the transformative role of sustainable technologies within the hospitality industry. Arriving at a
critical moment,
a decade after the Paris Agreement, this edition emphasizes the growing urgency for intensified
sustainable
practices. It explores a broad range of themes, including sustainable hotel architecture, energy-
saving designs, and
nature-based solutions. The yearbook delves into carbon management tools for Scopes 1, 2, and 3,
circular
economy practices for waste minimization, water conservation techniques, sustainable supply chains,
and AI-driven
ESG reporting. Additionally, it covers green finance for real estate and addresses implementation
challenges across
diverse regions. Through a rich compilation of thought-provoking articles, case studies, and expert
opinions, this
publication serves as a valuable resource for industry leaders, providing the insights, strategies, and
forecasts
necessary to advance sustainability through innovative technologies. The HYB 2025 edition aims to
guide, inspire,
and challenge professionals in the hospitality sector to embrace and drive sustainable technology in
their
operations.
www.hotelyearbook.com/edition/sus-2025.html