Published on
October 22, 2025
The Skyscanner Travel Trends report for 2026 reveals a major shift in how people are planning their holidays, with a focus on personalisation and aligning travel plans with personal passions and hobbies. The global consumer research and data from Skyscanner indicate that in 2026, travelers, particularly in the UAE, are curating their trips around their interests, from beauty and skincare experiences to culinary exploration and literary adventures.
With trends like Destination Check-In and Glowmads gaining momentum, it’s clear that travelers are looking beyond traditional vacation plans, seeking more meaningful and immersive experiences.
Destination Check-In: Accommodation Becomes the Key Decision Maker
One of the standout trends in Skyscanner’s 2026 report is Destination Check-In, which highlights how critical accommodation is in travel planning. According to the report, 76% of travelers choose their destination based on the accommodation options available, making the place to stay more important than ever. Whether it’s the allure of a unique hotel or the desire for a specific type of lodging experience, accommodation is shaping where people go, signaling a shift in how travelers are prioritising their trips.
Glowmads: Skincare and Beauty at the Forefront
The trend of Glowmads (beauty-focused travelers) is also on the rise, especially in the UAE, where 55% of adults have previously purchased beauty or skincare products on international trips. The report indicates that 45% of travelers are planning to visit beauty stores and enjoy skincare or beauty treatments abroad in 2026. The affordability of beauty services in certain countries is fueling this trend, with 37% of travelers noting that beauty-related activities are cheaper overseas compared to their home countries. This trend is shaping travel decisions, as beauty enthusiasts seek destinations where they can indulge in affordable skincare treatments.
Shelf Discovery: Culinary Exploration Through Local Supermarkets
Food lovers are increasingly exploring Shelf Discovery during their travels, with 83% of travelers stating they often or always visit local supermarkets to experience authentic local cuisine. The practice of shopping in food aisles is not just about food but is also an immersive way to understand local cultures, as 57% of travelers believe it helps them learn more about the destination. Additionally, 44% of travelers expressed a strong desire to try local food during their vacations, highlighting food as a significant factor in trip planning for 2026.
Altitude Shift: Year-Round Mountain Escapes
Another growing trend is the Altitude Shift, with travelers seeking year-round alpine escapes. Skyscanner data shows that 92% of travelers are already looking into booking summer or autumn trips to mountain destinations in 2026. The appeal of cooler weather and clean air makes mountain destinations especially attractive, with 59% of travelers noting that these factors are key drivers for their trip planning. Hiking trips are also becoming more popular, with 31% of travelers intending to explore mountain trails in 2026.
Literary Escapes: Exploring Destinations Through Books
For some travelers, destinations are now being selected based on literary inspiration. Skyscanner’s report reveals that 78% of people have considered booking a trip inspired by a book or film, and more than 70% believe that reading time is an essential part of their travel experience. This trend points to an increasing desire for literary escapes, whether it’s exploring locations featured in favorite novels or booking stays in literary-themed accommodations.
Social and Solo Travel: Connecting with New People
Travel is also becoming a more social experience, with 82% of individuals in the UAE considering travel opportunities that allow them to meet new people. Of these, 32% are open to connecting with people from different cultures, highlighting the growing importance of social connections during travel. This trend reflects a desire for deeper, more meaningful interactions while on the road, whether through group activities or shared experiences.
Multi-Generational Travel: Family Bonding on the Rise
In 2026, multi-generational travel is set to become more popular, with 41% of travelers in the UAE planning to travel with their families. This trend reflects a broader desire for families to reconnect and create shared memories across generations. As family dynamics evolve, vacations are becoming a way for all ages to bond, relax, and enjoy new experiences together.
Conclusion
The Skyscanner 2026 Travel Trends report underscores a major shift in how travelers plan their trips, with personalization and a focus on individual interests and passions taking center stage. From the rise of Glowmads and Shelf Discovery to Altitude Shifts and literary escapes, travelers are seeking experiences that align with their personal hobbies, cultural interests, and desires for connection. As the travel landscape continues to evolve, 2026 promises to be a year where travelers can curate their vacations with greater purpose and meaning.
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